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Paris Hilton's Hallmark Lawsuit

How could a company like Hallmark possibly make such a grievous mistake? With years of copyright experience behind it – much less corporate laws, and the simple knowledge that using a living person's likeness on a sales item without consent – how could they not know that is incredibly illegal? Maybe Hallmark should pass all such cards through their legal department from now on. And using, of all people, as the money-conscious Paris Hilton – the very one who would do anything for publicity is the acme of imbecility. Hilton is suing for commercial appropriation of her identity. Probably not because she made the headlines again but more because she demands that such publicity must be of her own making. Anyone else attempting to do likewise is stealing her stock in trade and that is a definite no-no in any industry. But, I suppose it would be an embarrassment to have one's face superimposed over a cartoon and as a mere waitress, both of which would be an affront to her invented royal status. More deadly to that high estate was the card title “Paris' First Day As a Waitress” and the ridiculously low price of only $2.49. Now that really hurts. This, she claim, continues to cause great and irreparable injury for which there is no adequate remedy at law. I sincerely hope this writer is thinking of the same Paris Hilton. The one I've heard of knows no boundaries. The Kansas City based Hallmark Card Company declared the whole thing was just a part of a satirical series that parodied celebrities and politicians. First of all Hilton is not a celebrity, she's an oddity and second there is a large difference between celebrities and politicians albeit unfair because both types are in it for the publicity. Politicians are veterans of the brickbats and actually ask for it, when people of wealth like Paris Hilton are only in it for the degradation of it, and any derision is cause for a $100,000 lawsuit. Whatever, the tsunami in a teacup was caused because Hallmark failed to obtain approval and that is called “lack of rights and privacy”. It is entirely her prerogative to make herself look the fool and no one else is entitled. If so they'd better have plenty of the green stuff because that's what it's going to take to stop Paris' tears. Posting her sex video on the internet didn't damage Hilton's privacy but pricing a card at only $2.49, a figure just too degrading for words – but may be soothing enough as $249,000, on a large check signed by Hallmark's comptroller.

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